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Types of E-com


Marketplace: A platform facilitating transactions between independent buyers and sellers. 

Key points: CrCross-selling, free traffic, strategies, access to markets, low fees, quick and convenient, trust in the platform.

Online Shop: A website for retail by a single seller.

Key points: Expensive development, reliant on paid marketing, trust often an issue,  limited to strategies, own brand identity. Often part of a blog to drive traffic.

3 Types of basic e-commerce

  • Business-to-Business (B2B): Electronic transactions of goods or services conducted between companies. Eg. Wholesalers and producers.

  • Business-to-Consumer (B2C): Electronic business relations between businesses and consumers.  Eg. Retail marketplaces 

  • Consumer-to-Consumer (C2C): Electronic business relations between consumers and other consumers. Eg. Classified websites.


3 other types to consider:

Consumer-to-Business (C2B)

Business-to-Administration (B2A)

Consumer-to-Administration (C2A)


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